We’re incredibly proud to share that Dr Pretty Basra, owner and consultant optometrist at Edwards & Walker, has once again been shortlisted for Optometrist of the Year — one of the UK’s most prestigious industry awards.
This marks the fourth time in seven years she’s been highlighted as one of the best opticians in the country, and her second consecutive shortlisting after being chosen last year too.
The award celebrates optometrists who go above and beyond in clinical excellence, patient care, innovation, and community leadership, so for anyone who’s ever had an eye test with Pretty, this will come as no surprise.
A different kind of optician in Doncaster
Pretty has always believed that delivering outstanding eye care isn’t just about precision with prescriptions.
It’s about human connection, creating calm, and giving people a space where they feel heard, supported, and genuinely cared for. It’s an approach that shapes every eyesight check at our Doncaster practice, and why so many patients return year after year.
Being shortlisted again this year as one of the best optician’s in the UK recognises her commitment to:
- > Delivering advanced clinical care, particularly in complex and paediatric cases
- > Leading a complete patient-focused practice refit in 2024, designed to ease anxiety and improve every part of the eye care journey
- > Supporting her team through mentoring and in-house training
- > Raising the national profile of optometry through professional networks and platforms
- > Championing women in optics through the launch of her own network for fellow professionals
What this means for patients in Doncaster
Being shortlisted for a national award once is impressive. But four times? That tells a different story. It says something about the consistency, care, and clinical leadership that defines us at Edwards & Walker.
We truly believe we’re the best opticians in Doncaster – with the proof to back it up — but we’re also proud to be a place where clinical excellence meets genuine compassion and where your eye check up isn’t rushed, and your concerns are taken seriously.
We take comfort, trust, and thoroughness are part of every appointment extremely seriously.
It’s not just recognition, it’s a reminder
Pretty’s shortlisting reminds us that independent practices can lead the way in eyecare.
It proves that innovation, empathy, and patient-first thinking can have a national impact. And it shows our community here in Doncaster that exceptional care isn’t something you have to travel far to find when it’s right here on your doorstep.
If you haven’t had an eye test recently, or you’re due a check up, we’d love to welcome you into the practice.
You might not leave with an award, but you will leave knowing your eyes are in expert hands.
To book an appointment with Pretty, give us a call on 01302 349193 or book online here.
And if you’re already a patient, thank you for being part of what makes this recognition possible.
